Otis White

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How a Leader Assembles a Winning Team

April 4, 2019 By Otis White

The Buffalo Niagara Medical Campus in Buffalo, New York is so successful today, it’s hard to imagine it didn’t always exist. But it dates only to 2002, when five institutions agreed to collaborate in planning their adjacent properties and recruiting others to join them on the 120-acre campus.

How successful has BNMC been? Matt Enstice, its president and CEO, recites the numbers off the top of his head: from 4.5 million square feet in 2002 to 9 million today; from 7,500 employees to 16,000; from five institutions to nine anchor institutions plus 150 nonprofits and companies. Fueling all this has been $1.4 billion in private and public investment.

So when Enstice and others began talking about the campus idea in 1999, everyone could see its merits, right? Well, no. The five original institutions, which included a hospital, a cancer research and treatment center, a university, an independent research institute, and a large medical practice, didn’t exactly oppose the idea but weren’t convinced it would work, either.

“It took a huge amount of volunteer time,” to get the medical campus idea off the ground, said one of the founders, Tom Beecher, an attorney and veteran civic leader. Assurances were made to the institutions: This would not be a governance organization and would not replace existing boards. Skeptical neighborhood organizations had to be convinced that these institutions would welcome their ideas. Foundations and political interests had to be persuaded.

And then there was the sheer weight of cynicism. You see, the idea of a medical campus in Buffalo wasn’t a new one in 1999. It had been tried before. Several times. At one point Enstice gathered all the failed plans. “I had a stack of plans up to my waist,” he remembers, “and I’m six feet tall.”

So how did Enstice, Beecher, then-Mayor Anthony Masiello, and consultant Richard Reinhard turn the idea of a collaborative, entrepreneurial medical campus from repeated failure to success?

They did it the way great civic leaders always do these things: They saw the way forward, creating not just a plan but a strategy. That’s a critical distinction. Lots of people, it seems, are good at creating plans, but it’s a rare leader who knows how to move from plan to reality.

This was the case in Buffalo in the 1990s, where many could see the city’s needs. (A big one: What could replace our fading manufacturing economy?) Some could even see solutions. (How about building around one of our bright spots, the city’s medical and biosciences economy . . . perhaps by centering it in a campus?)

But only an experienced and respected leader could see how to put the pieces together by assembling a team of planners, advocates, and strategists, anticipating the objections they would face, shaping the arguments, finding money for starting the effort, identifying early wins, and building momentum.

Fortunately, Buffalo had such a leader in Mayor Masiello. His talents lay in three areas: He had relationships with the right people, he knew how government worked and what it could do, and he was a natural cheerleader.  He also had a good sense of timing. He recognized that, in 1999, there were changes at the top of the medical community, so there was a little more openness to trying something new.

His first step was probably the most important one. Masiello picked the right people for this project. Beecher had deep relationships in the philanthropic and health care communities (he had chaired one of the hospital boards). Enstice and Reinhard, who had been Masiello’s chief of staff, were natural organizers with a deep understanding of communities. And Masiello was comfortable leading from behind, as cheerleader, early funder, and remover of political obstacles.

Along the way these four made smart tactical choices. Example: How they invited people into the planning effort. Their rule: You could participate only if you brought money, which they called “skin in the game.” This built commitment to the project and cleared out the time-wasters and political hangers-on who had bogged down earlier efforts. Another example: When they created the BNMC board, they suggested each of the large institutions have two representatives, one of whom must be the institution’s chair. Their thinking: While the CEO would be focused on the institution, the chair would have a longer, broader view of the city’s wellbeing. Again, it built commitment to the idea of a collaborative campus.

There were a half-dozen other things the team did well, from finding and exploiting early “wins” to involving the neighborhoods in exactly the right way. Knowing that Buffalo was, as Masiello puts it, a “seeing-is-believing town,” they led leadership tours of successful medical campuses around the country.

But none of this would have been possible without the decisions made early on by Mayor Masiello: When is the right time to get started? Who are the right people to lead this effort? What obstacles will they face? And what can I do to help them succeed?

A version of this posting appeared on the Governing website.

Photo of the medical campus and downtown Buffalo, courtesy of the Buffalo Niagara Medical Campus.

Seven Habits of Highly Successful Civic Projects

May 9, 2018 By Otis White

Incremental change is change by the inch, and it’s what wise leaders do over long periods. In his 12 years in office, Mayor Michael Bloomberg remade huge swaths of New York, rezoning 40 percent of the city, but he did it so quietly that few noticed at the time.

In his 31 years in office, Charleston, S.C. Mayor Joseph Riley had an even subtler impact on his city. Yes, there were big things he facilitated—the launching of the Spoleto arts festival, for one—but Riley’s true legacy is in the fabric of the city, the way streets were tended, buildings cared for, and parks placed. Under Riley’s long watch, Charleston became a national treasure.

Other longtime mayors have had that kind of impact on cities. Boston’s late mayor, Thomas Menino, once declared that “visionaries don’t get things done” and denied that he had a vision for his city. He preferred the term “urban mechanic.” But Menino’s steady tinkering with services and amenities made Boston gleam as never before.

So, yes, we need steady, incremental change. But, with apologies to Mayor Menino, sometimes we also need great leaps, the kind of visionary projects he disdained. This is especially so in cities that are depressed or dispirited, that need a change of direction or attitude.

So what is a great project? It can be anything that signals a new direction: a stylish convention center, a 21st century transit system, a signature downtown park, a beautiful riverwalk, an exciting arts center. One mayor described these things as “man on the moon” projects–efforts that are bold, visible, a clear break from the past, and undeniably successful.

I’ve studied great projects for years, tracing how they came to be, who supported them and at what point, the obstacles they faced and overcame, and why they ultimately succeeded. And I’ve noticed some common elements among these otherwise very different undertakings. Here are seven:

  1. Most great projects start outside city hall. That is, they begin with a citizens group or nonprofit that brings its idea to city hall. Smart elected officials aren’t threatened by these outside ideas; they welcome them.
  2. They depend on collaborations to succeed. This may be why so many successful projects start outside city hall. By the time the government is involved, partners are already in place.
  3. There’s something in the project that resonates with the public, even if it isn’t apparent why. This is why elected officials should ask those advancing a big project to take their idea to the public before asking for city hall’s support. After all, who knew New York needed a linear park 30 feet above street level before the organizers of the High Line project created a demand for it?
  4. The turning point is when a leader sees the way forward. This is where political leadership becomes crucial. A great project can grow organically but only to a point. For the project to succeed, someone in power has to figure out how to overcome its obstacles and structure the project for success. This can involve a small group, but in most cases it’s the work of a single experienced leader.
  5. In the structure that emerges, the city’s role remains limited. Average leaders seize control of projects, but great ones are comfortable sharing the wheel. That’s because they know that, if you lose the collaboration, you lose the energy, creativity, and resources that partnerships bring.
  6. As the project advances, other interests will support the project for reasons that are wholly unrelated to yours. This doesn’t mean the project has lost focus. It’s usually a result of the excitement the project is generating. So take this as a sign of success.
  7. When the project is completed, a whole new set of challenges will present themselves, and smart leaders will anticipate them as well. Nothing is sadder than yesterday’s great project that has fallen on hard times (say, New York’s Central Park in the 1970s). The time to think about long-term support is before the project is finished. Here again, collaboration is the key. After all, mayors come and go, and their interest in parks may wax and wane, but the Central Park Conservancy remains focused—and is here to stay.

Can a leader be both an incrementalist and a visionary? Well, yes, but it may be the wrong question to ask. A better question is, what does your city need at this time—a great project or steady progress? If the wind is at your city’s back, incremental change may be all it needs. But if the wind shifts, you may need something big and bold. When that happens, keep an eye out for ideas from the outside that arrive with a few good habits.

A version of this posting appeared on the Governing website.

Photo by M.V. Jantzen licensed under Creative Commons.

Units of Civic Progress

August 5, 2015 By Otis White

In March, Mayor Bob Buckhorn dedicated the latest section of Tampa’s Riverwalk, which now stretches nearly two miles down a river and along a channel leading to Tampa Bay. As he cut the ribbon, Buckhorn said something that must have puzzled some in the audience: “This is a day that we have waited for, for decades.”

For decades? Actually, yes. You see, the Tampa Riverwalk was proposed in 1975 by then-Mayor Bill Poe . . . as a Bicentennial project. The Bicentennial was in 1976. The Riverwalk has, well, taken longer than expected.

By all accounts, the Riverwalk is spectacular. It loops under a bridge and over the Hillsborough River, giving strollers the sensation of walking on water. It ties together several parks and museums, a performing arts center, and the city’s convention center. It offers downtown Tampa a gathering place it has long needed, and it has already sparked development of new restaurants and nightclubs.

But why did it take 40 years to complete? The simple answer is that it was more or less forgotten for 30 years before another mayor, Pam Iorio, revived it and drove it to completion.

But the more interesting story is this is how many great civic projects proceed, in fits and starts. That is, they are launched with a bang, only to lose momentum and fall into a deep sleep until a new leader comes along and figures out how to revive them. It’s a little like Prince Charming. But instead of a kiss, the new leader applies strategy, persuasion, persistence—and an occasional kick in the pants.

This is just one of the surprising patterns I’ve found in the last four years from interviewing leaders of successful civic projects. Here’s another: The leaders learn almost exclusively on the job.

This is puzzling considering how important these projects are. Civic projects are a basic unit of progress and, really, the only way cities make purposeful changes. Think about your own city and its milestones. They might include things like creating a modern transit system, building a new art museum, overhauling the government’s structure, bringing in professional sports . . . or building a riverwalk. Each of these things was a civic project, with a beginning, middle, and end—and clearly defined results.

And, yet, most mayors, city managers, chamber of commerce executives, nonprofit directors, and foundation leaders come to their jobs knowing little about creating these basic units of progress. Why? Because no one teaches it. There are no graduate schools of civic project management, no seminars, no books, not even a website you can visit. And this, I’ve learned, is why many great projects begin with a long hibernation. Once the idea is formed, nobody knows what to do with it.

It doesn’t have to be this way. Civic projects are complex undertakings operating in difficult environments. They require a set of talents and skills that must be assembled: people who can think strategically, apply a jeweler’s eye to tasks and details, and muster the political skills to steer projects around obstacles. Every community has these people. What they don’t have is a template for putting these efforts together.

Want to do your city a favor? Find an organization willing to create just such a template (or set of templates) by interviewing the leaders of successful civic projects. Then make the templates widely available, so the next mayor with a great idea doesn’t have to wait 40 years to watch his city walk on water.

A version of this posting appeared on the Governing website.

Photo by Matthew Paulson licensed under Creative Commons.

Leadership as “a Kind of Genius”

May 14, 2015 By Otis White

Twenty-five years ago, as I was growing interested in how cities produce leaders and leaders shape cities, I heard a state business association president define leadership. A leader, he said, “is someone who helps people get where they want to go.”

He was speaking to a community leadership class, and I could sense the audience deflate. That’s it? Help people go somewhere? Like a bus driver? What about organizing constituencies, offering a vision, and persuading the public? What about standing up for people—or standing up to the powerful? What about holding office?

And, yet, I had to admit he was on to something. Organization and persuasion are skills. Visions can be supplied by others. Standing up to the powerful and holding office are roles. The more I thought about it, the more I realized that helping people get where they want to go (and, one hopes, need to go) isn’t a bad definition of what leaders do. It’s just . . . incomplete.

So allow me to complete the definition. A leader is someone who helps people get where they want to go . . . by seeing the opportunity for getting there.

Seeing the opportunity—the narrow, sometimes temporary passage through which change can happen—is the genius of leadership. And herding people through that passage is the practice of leadership. What the genius and the practice require is a sense of how things fit together, a tactical vision, a willingness to learn from experience, and a saintly patience with people—but a patience that’s bounded by the resolve to do something meaningful.

If this sounds abstract, trust me; there are examples all around you. Here in Atlanta, I’ve seen these traits in people who nurtured projects great and small, from the creation of the Beltline, a circle of parks and trails that’s transforming entire neighborhoods, to the building of a roundabout that fixed an impossible intersection at the gates of Emory University and breathed life into a small retail district.

In both cases, the leader was someone who recognized the value of these projects, sized up the difficulties, figured out the path forward, and patiently guided others along it.

But how exactly did they do it? What are the steps in seeing and seizing opportunities? And how can you become one of these everyday geniuses?

You can find some of the answers in a book called “A Kind of Genius” by Sam Roberts, a New York Times reporter. It’s about a man who took on some of New York’s toughest problems in the 1960s and 1970s, figured out practical, even elegant solutions, and got them implemented. His name was Herb Sturz.

Herb who? Roberts’ point exactly. Sturz was an “unsung hero, shrewd social engineer and social entrepreneur” who had an impressive but largely unnoticed impact on New York, first by reforming New York’s bail bond system (and inspiring similar reforms around the country), then pioneering ways of dealing with substance abuse. His final challenge was the one most apparent to residents and visitors today, the cleanup of Times Square.

You’ll be impressed by these stories. But the real reason for reading Roberts’ book is to learn how Sturz worked: by listening carefully, studying systems, proposing small-scale experiments, quantifying the results, answering objections, and winning over even the most skeptical officeholders. You won’t be surprised to learn that, as a child, Sturz spent a long illness learning to play chess and could see six moves ahead in his mind.

Here’s how Roberts explains the Sturz approach: “He spotted things other people hadn’t seen, even things that had been staring them in the face every day. He would pose questions that they hadn’t asked, even when those questions seemed mundane. And by peppering participants at every level with even more questions, by meticulously dissecting the responses, by crafting hypothetical fixes and subjecting them to challenging testing and experimentation, he tried his hand at transforming illusions into practical answers.”

Herb Sturz was a remarkable leader, but I’ve seen similar traits in others who’ve accomplished big things in public life. They ask good questions. They listen intently. They experiment, observe, and quantify. They see how systems respond. They answer objections. They’re patient. But when an opportunity presents itself and the way forward opens, they are decisive and relentless.

At the end of the day, these leaders get people where they want to go, but often by a road no one else could have imagined. And that’s what makes them a kind of genius.

A version of this posting appeared on the Governing website.

Photo by Steven Fettig licensed under Creative Commons.

How to Read a Flawed Book About Cities

April 1, 2015 By Otis White

A little more than 10 years ago, I read one of the most wonderful—and deeply flawed—books about cities I’ve ever picked up. It was called, “City: Urbanism and Its End.” If you can get your hands on this book, I recommend it. My own copy is coffee-stained, dog-eared, highlighted across its 432-page expanse (not counting notes, bibliography, and index), and marked up with scribblings in the margins. Good luck doing that on your e-reader.

The backstory of the book is fascinating. The author, Douglas W. Rae, was a professor at Yale and chair of its political science department in 1990 when New Haven, Connecticut, Yale’s hometown, elected its first African-American mayor. The new mayor asked Rae to be his chief administrative officer, and Rae accepted. This, then, is a Cinderella story in reverse: where the ivory tower professor descends to city hall and finds . . . a god-awful mess. Exactly how awful isn’t explained. (He says the city was in the grips of “its worst fiscal crisis since the 1930s.”) It couldn’t have been much fun because, in less than two years’ time, Rae resigned and went back to Yale to ponder his experience.

The result isn’t a memoir but a dissertation on New Haven’s troubles. And not just troubles in the 1990s but over the past century, beginning in 1910 when, as Rae explains, urbanism was at its peak in New Haven. What followed, in his telling, was a long and more or less steady decline in population, economic vitality, housing stock, civic involvement, political health, and neighborliness. Along the way, some tried to halt the decline (one mayor became a national leader in urban renewal). But in the end the city was overwhelmed.

If this sounds depressing, surprisingly it is not. The book reads like a mystery that opens with a murder. After examining the crime scene, Rae leads us through the victim’s promising early years, through a series of bad decisions mixed with circumstances beyond the poor fellow’s control, and then on to his demise—in search of a good mystery’s two most important questions: Who did this, and why?

Three things help carry the book along. First, as serious academics go, Rae is a good writer. When he drops you into different periods of New Haven’s history, you understand them.

Second, Rae tells his story with a clever structure. It consists of doing what I just said: Dropping you into several periods, starting with New Haven of a century ago, where he introduces you to the mayor, a well-meaning small-business man and civic booster named Frank Rice. Then he skips to the 1950s and 1960s, when New Haven was in steep economic and social decline and, hoping for a revival, elected the visionary Richard C. Lee as mayor. (More on him later.) The remaining chapters are about the succession of . . . OK, let’s be blunt . . . hacks who followed Lee.

Finally, the book is helped along by Rae’s interest in decision making and his sympathy for those making decisions. So while he doesn’t think much of Rice, whose tenure was untroubled in a way no mayor could imagine today, he explains in an evenhanded way why this mayor’s highest priorities were . . . building sidewalks.

Of Dick Lee, who directed a flood of federal money into reshaping New Haven—to disastrous ends—Rae is similarly sympathetic. Given the problems New Haven faced in the early 1960s, who wouldn’t have done the same? In fact, as I read the book, it occurred to me that Lee’s greatest problem might have been his own ambition, intelligence, and political talents. A lesser mayor (say, Frank Rice) might not have found all that federal money and figured out how use it in leveling entire neighborhoods.

As for those who followed, Rae offers a shrug. Urbanism is over. What could any mayor do?

Well.

As I read the “City: Urbanism and Its End” in 2004, its first flaw was as apparent as its subtitle. Urbanism’s end? Somebody forgot to tell the cities.

As Rae was writing, cities were in fact in the middle of a great revival—a reversal of fortunes no one could have foreseen in the brief period Rae was in city hall and apparently he missed on return to the ivory tower. (Well, not entirely. On page 421, he has a small section titled “Another Urbanism?” that hints something may be going on, though he never says what it is.)

But the deeper flaw is sometime I’ve noticed in the years since I first read it. It is Professor Rae’s analysis of how city governments steer their cities. And let me be as sympathetic to him as he was toward New Haven’s mayors. This may be an area where being a political scientist is a liability, not an asset. That’s because political scientists have trouble making sense of local government since they are naturally more attuned to state and federal government. As I’ve written elsewhere, if you try to understand city hall the way you do state capitols and the federal government, you’ll miss the mark. They are fundamentally different creatures.

That may explain Rae’s belief that city governments were always “weak players” in the realm of power who became steadily weaker as urbanism waned. “Focused on the city of 1990,” he wrote, ” . . . the end of urbanism meant the end of thinking about city government as a pivotal and more or less autonomous power system.” And it’s not just city governments that were weak and slow-moving, in Professor Rae’s eyes. So were cities themselves. “Most American cities,” he writes, “are sitting ducks, unable to move out of the way when change comes roaring at them.”

Makes you wonder, doesn’t it? Given their weakness and slow ways, how could city after city have staged amazing economic, social, and physical revivals in the past 20 or 30 years? How could New York have come from its “Bronx is burning” chaos in the late 1970s to the safe, vibrant, seriously overpriced city we know today? Or San Francisco? Or Minneapolis? Or Seattle? Or Houston? Or even my own city of Atlanta, where neighborhoods that were all but abandoned in the 1980s are filled today with loft apartments, brew pubs, boutique charcuteries, and tattooed hipsters on bikes and motor scooters? In fact, I’ll bet that not far from Professor Rae’s office, there might be signs of urbanism’s comeback even in New Haven.

That’s because urbanism never really ended in America. For a host of reasons, it receded for a while but eventually was revived because we needed it . . . for artistic and economic creativity and even (hello, Yale!) to produce a certain kind of education, one that teaches people to live and work amongst diversity.

And perhaps because he’s wrong about urbanism’s death, Professor Rae is wrong as well about local government and how it works. It isn’t so much a forum for decision making as it is an important part of the assembly line of change in cities. Mayors may help plan great civic projects and city councils certainly have to contribute some of the parts. But they do so with the knowledge that, for anything of consequence to succeed, others in the community must add their parts—including the business community, nonprofits, volunteers, charitable foundations, and neighborhood groups. This collaborative approach isn’t a sign of weakness; it’s a unique strength of cities. In fact, that may be why it was such a disaster in the 1960s to give Dick Lee all that federal urban renewal money. It allowed him to stop working with neighborhoods and start working on them. And as it turned out, he didn’t know better than they what they needed.

Having said all that, let me repeat. I like Douglas Rae’s book. In a way unlike any other, it takes you inside city hall at different periods and into the life of a city that has always struggled with great economic, political, and social forces. It helps you understand how different mayors saw the city and why they acted as they did. Finally, Professor Rae makes a convincing case for what cities have lost in the past century, although I would add that there’s much we’ve gained in those years in health, prosperity, and social justice.

But read it with the knowledge that political scientists, even those who’ve spent a while in city hall, have trouble understanding cities. And keep in mind, too, that there’s a missing chapter, the one where New Haven and other cities rediscover urbanism and find incredible new opportunities buried in old streets.

Oh, and please ignore that subtitle.

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About Otis White

Otis White is president of Civic Strategies, Inc., a collaborative and strategic planning firm for local governments and civic organizations. He has written about cities and their leaders for more than 30 years. For more information about Otis and his work, please visit www.civic-strategies.com.

The Great Project

Otis White's multimedia book, "The Great Project," is available on Apple iTunes for reading on an iPad. The book is about how a single civic project changed a city and offers important lessons for civic leaders considering their own "great projects" . . . and for students in college planning and political science programs.

For more information about the book, please visit the iTunes Great Project page.

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You can find Otis White’s urban issues updates by searching on the Mastodon social media site for @otiswhite@urbanists.social.