To start a community change process, focus on the need. Once people are convinced the need is important, urgent, and solvable, create a guiding coalition to find the solution.
How does a group know when it has found the right solution? Setting out its criteria early on helps. So does “market testing” of its ideas.
What leaders need is a theory of change simple enough to fit on a single sheet of paper but which fully explains how complicated and diverse communities make up their minds to do something different . . . and get it done. Here it is.