Otis White

The skills and strategies of civic leadership

Seven Habits of Highly Successful Civic Projects

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Incremental change is change by the inch, and it’s what wise leaders do over long periods. In his 12 years in office, Mayor Michael Bloomberg remade huge swaths of New York, rezoning 40 percent of the city, but he did it so quietly that few noticed at the time.

In his 31 years in office, Charleston, S.C. Mayor Joseph Riley had an even subtler impact on his city. Yes, there were big things he facilitated—the launching of the Spoleto arts festival, for one—but Riley’s true legacy is in the fabric of the city, the way streets were tended, buildings cared for, and parks placed. Under Riley’s long watch, Charleston became a national treasure.

Other longtime mayors have had that kind of impact on cities. Boston’s late mayor, Thomas Menino, once declared that “visionaries don’t get things done” and denied that he had a vision for his city. He preferred the term “urban mechanic.” But Menino’s steady tinkering with services and amenities made Boston gleam as never before.

So, yes, we need steady, incremental change. But, with apologies to Mayor Menino, sometimes we also need great leaps, the kind of visionary projects he disdained. This is especially so in cities that are depressed or dispirited, that need a change of direction or attitude.

So what is a great project? It can be anything that signals a new direction: a stylish convention center, a 21st century transit system, a signature downtown park, a beautiful riverwalk, an exciting arts center. One mayor described these things as “man on the moon” projects–efforts that are bold, visible, a clear break from the past, and undeniably successful.

I’ve studied great projects for years, tracing how they came to be, who supported them and at what point, the obstacles they faced and overcame, and why they ultimately succeeded. And I’ve noticed some common elements among these otherwise very different undertakings. Here are seven:

  1. Most great projects start outside city hall. That is, they begin with a citizens group or nonprofit that brings its idea to city hall. Smart elected officials aren’t threatened by these outside ideas; they welcome them.
  2. They depend on collaborations to succeed. This may be why so many successful projects start outside city hall. By the time the government is involved, partners are already in place.
  3. There’s something in the project that resonates with the public, even if it isn’t apparent why. This is why elected officials should ask those advancing a big project to take their idea to the public before asking for city hall’s support. After all, who knew New York needed a linear park 30 feet above street level before the organizers of the High Line project created a demand for it?
  4. The turning point is when a leader sees the way forward. This is where political leadership becomes crucial. A great project can grow organically but only to a point. For the project to succeed, someone in power has to figure out how to overcome its obstacles and structure the project for success. This can involve a small group, but in most cases it’s the work of a single experienced leader.
  5. In the structure that emerges, the city’s role remains limited. Average leaders seize control of projects, but great ones are comfortable sharing the wheel. That’s because they know that, if you lose the collaboration, you lose the energy, creativity, and resources that partnerships bring.
  6. As the project advances, other interests will support the project for reasons that are wholly unrelated to yours. This doesn’t mean the project has lost focus. It’s usually a result of the excitement the project is generating. So take this as a sign of success.
  7. When the project is completed, a whole new set of challenges will present themselves, and smart leaders will anticipate them as well. Nothing is sadder than yesterday’s great project that has fallen on hard times (say, New York’s Central Park in the 1970s). The time to think about long-term support is before the project is finished. Here again, collaboration is the key. After all, mayors come and go, and their interest in parks may wax and wane, but the Central Park Conservancy remains focused—and is here to stay.

Can a leader be both an incrementalist and a visionary? Well, yes, but it may be the wrong question to ask. A better question is, what does your city need at this time—a great project or steady progress? If the wind is at your city’s back, incremental change may be all it needs. But if the wind shifts, you may need something big and bold. When that happens, keep an eye out for ideas from the outside that arrive with a few good habits.

A version of this posting appeared on the Governing website.

Photo by M.V. Jantzen licensed under Creative Commons.

The Loneliness of the Courageous Leader

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Of all the things required to be a good leader in a community, here’s the one that is least discussed: courage. One reason is that it sounds so wildly out of proportion. Courage is what soldiers and fire fighters have; it’s not something we normally expect of mayors, council members, city managers, business leaders, and concerned citizens.

But should we? Courage is the mastery of fear in the service of something worthy. Physical courage in facing enemy fire or entering a burning building fits the definition. But so does social courage, which involves facing the disapproval of those we care about. This is the kind of courage that is important to communities.

That’s because, on occasion, we need respected leaders, motivated not by anger or vanity but by love, to tell us things we don’t want to hear. When time proves these leaders right, we have a special place for them in our civic memories. These are the people for whom statues are erected and streets named.

There are times when courageous leaders come forward in groups. Here in Atlanta, it was the 1950s and 1960s, when the city confronted racial segregation and, with great difficulty, defeated it. Some of these leaders became national figures—Martin Luther King, Jr., Andrew Young, Ralph Abernathy—while others are remembered mostly in Atlanta: William B. Hartsfield, Ralph McGill, Donald Hollowell, Jacob Rothschild, Eugene Patterson, Ivan Allen, Jr.

Most times, though, courageous leaders step up alone or in twos and threes, which makes their work especially lonely. Where do you see this courage?

One is in the lonely advocate, the person who sees the future more clearly than others and withstands ridicule or censure in pointing it out. The leaders of Atlanta in the 1950s and 1960s were examples. But so was Victor Steinbreuck, an architect who became in the 1960s a clarion voice for saving the buildings that made Seattle special. He became a writer and organizer, but he was also unafraid of leading protest marches. If you’ve enjoyed Pike Place Market, you can thank Victor Steinbreuck. He was instrumental in saving it from the wrecking ball.

Then there’s the opposite of the lonely advocate, the lonely opponent. This is the leader who asks us not to step forward but to step back from some action that is popular and emotionally satisfying but wrong. Take 15 minutes to read the extraordinary story of Greggor Ilagan, the young Hawaiian county council member who could not give into something his most vocal constituents wanted—and you’ll see what I mean.

Finally, there’s the lonely leader, a person who takes on a nightmare issue with no clear solutions because it’s important and no one else is stepping forward. Cook County Board President Toni Preckwinkle has done this several times in her remarkable career, including in 2013 in dealing with jail overcrowding in Chicago.

I can’t tell you where the courage of these leaders comes from. Probably from somewhere deep inside. But I can tell you what separates them from the obstinate, for which they are sometimes mistaken.

First, as I’ve already mentioned, courageous leaders act out of love, not egotism. They genuinely want to help their city with a problem that needs solving or help citizens avoid a terrible mistake. And they act reluctantly. Compare this to gadflies and political mavericks. They have no reluctance to stand against the majority; that’s their “brand.” And their actions aren’t expressions of love; they are part of their branding.

Second, the courageous ones are those who’ve studied the issue thoroughly and listened to people respectfully. That, too, is a sign of love. They are not going to put their community through the stress of controversy if it can be avoided.

Finally, time proves the courageous right. This may be a comfort to those who’ve lost their jobs because they stood for the right things, stood against the wrong, or shouldered the burdens the rest of us shirk.

Then again, perhaps these remarkable leaders don’t need comforting. After all, they have courage.

A version of this posting appeared on the Governing website.

Photo by jridgewayphotography licensed under Creative Commons.

Leadership as “a Kind of Genius”

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Twenty-five years ago, as I was growing interested in how cities produce leaders and leaders shape cities, I heard a state business association president define leadership. A leader, he said, “is someone who helps people get where they want to go.”

He was speaking to a community leadership class, and I could sense the audience deflate. That’s it? Help people go somewhere? Like a bus driver? What about organizing constituencies, offering a vision, and persuading the public? What about standing up for people—or standing up to the powerful? What about holding office?

And, yet, I had to admit he was on to something. Organization and persuasion are skills. Visions can be supplied by others. Standing up to the powerful and holding office are roles. The more I thought about it, the more I realized that helping people get where they want to go (and, one hopes, need to go) isn’t a bad definition of what leaders do. It’s just . . . incomplete.

So allow me to complete the definition. A leader is someone who helps people get where they want to go . . . by seeing the opportunity for getting there.

Seeing the opportunity—the narrow, sometimes temporary passage through which change can happen—is the genius of leadership. And herding people through that passage is the practice of leadership. What the genius and the practice require is a sense of how things fit together, a tactical vision, a willingness to learn from experience, and a saintly patience with people—but a patience that’s bounded by the resolve to do something meaningful.

If this sounds abstract, trust me; there are examples all around you. Here in Atlanta, I’ve seen these traits in people who nurtured projects great and small, from the creation of the Beltline, a circle of parks and trails that’s transforming entire neighborhoods, to the building of a roundabout that fixed an impossible intersection at the gates of Emory University and breathed life into a small retail district.

In both cases, the leader was someone who recognized the value of these projects, sized up the difficulties, figured out the path forward, and patiently guided others along it.

But how exactly did they do it? What are the steps in seeing and seizing opportunities? And how can you become one of these everyday geniuses?

You can find some of the answers in a book called “A Kind of Genius” by Sam Roberts, a New York Times reporter. It’s about a man who took on some of New York’s toughest problems in the 1960s and 1970s, figured out practical, even elegant solutions, and got them implemented. His name was Herb Sturz.

Herb who? Roberts’ point exactly. Sturz was an “unsung hero, shrewd social engineer and social entrepreneur” who had an impressive but largely unnoticed impact on New York, first by reforming New York’s bail bond system (and inspiring similar reforms around the country), then pioneering ways of dealing with substance abuse. His final challenge was the one most apparent to residents and visitors today, the cleanup of Times Square.

You’ll be impressed by these stories. But the real reason for reading Roberts’ book is to learn how Sturz worked: by listening carefully, studying systems, proposing small-scale experiments, quantifying the results, answering objections, and winning over even the most skeptical officeholders. You won’t be surprised to learn that, as a child, Sturz spent a long illness learning to play chess and could see six moves ahead in his mind.

Here’s how Roberts explains the Sturz approach: “He spotted things other people hadn’t seen, even things that had been staring them in the face every day. He would pose questions that they hadn’t asked, even when those questions seemed mundane. And by peppering participants at every level with even more questions, by meticulously dissecting the responses, by crafting hypothetical fixes and subjecting them to challenging testing and experimentation, he tried his hand at transforming illusions into practical answers.”

Herb Sturz was a remarkable leader, but I’ve seen similar traits in others who’ve accomplished big things in public life. They ask good questions. They listen intently. They experiment, observe, and quantify. They see how systems respond. They answer objections. They’re patient. But when an opportunity presents itself and the way forward opens, they are decisive and relentless.

At the end of the day, these leaders get people where they want to go, but often by a road no one else could have imagined. And that’s what makes them a kind of genius.

A version of this posting appeared on the Governing website.

Photo by Steven Fettig licensed under Creative Commons.

Lesson Five: Vision and Demographics

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My aim in these postings is to help you, as a reporter or blogger, understand local government and avoid some of the problems I had as a city hall reporter. As I said in the introduction, I never truly “got” local government when I covered city hall. I kept looking for what I’d learned in college political science classes—that government decision making was about interests clashing over public policy. I was disappointed to find city councils focused instead on things that seemed smaller and less interesting: arbitrating zoning disputes, moving small amounts of money among city departments, listening to neighborhood complaints, voting on construction projects. Where were the interest groups, I wondered, the lobbyists, the committee hearings, the position papers, the public policies?

It wasn’t until much later that I understood local governments weren’t smaller versions of federal and state governments; they were focused on something different—not public policy but people and places, how these elements interact, and how they could be made to interact better. Land use, I learned, was the central concern of city and county governments, and it is local governments’ ability to place infrastructure and regulate land uses (not only on public streets and spaces but private property) that gives them power and importance.

A city council’s debate, then, about locating a civic center isn’t a boring discussion about another construction project—it’s a bet on where and how the city will grow. Guess right, and the area around it could be transformed. Guess wrong, and it could be a drain on government revenues and a huge missed opportunity.

And you can go down the list: Where transit stops are placed, sidewalks built, parks located, schools situated; whether to build a performing arts center, start a bike-sharing program, or help the local college expand; how to regulate food trucks and ride-sharing services like Uber and Lyft; whether to give economic development incentives to businesses or help a small-business incubator get off the ground. These decisions don’t look like much close up, but collectively they add up to a vision of the city, with each a step toward that vision.

One of your most important jobs as city hall reporter, then, should be to figure out the vision. If your city has been through a full-scale planning process recently, this may be easy. Many will know the city’s intended destination and how it aims to get there. Your task is to put these things into words and explain what they mean, why they are important, and what alternative visions were considered.

If the city hasn’t been through a visioning process or comprehensive planning effort, the vision could be known only to a few. So your first task is to piece together the vision by interviewing those with a say in city decisions and comparing it with the decisions they’ve made and the plans that guide them. (Hint: Talk to the city planning director and the local chamber of commerce president before interviewing the mayor and council members.)

It’s possible, of course, that there is no broadly shared vision, that the city council is feeling its way through important decisions. But trust me on this: Having no direction doesn’t mean the city isn’t going somewhere. It just isn’t going there by design. In these cases, your job is to see where the drift is taking the city, tell your readers what that place is likely to be, and ask leaders if they’re comfortable with the destination.

All of this brings up some questions: What does a vision look like? How would you know if your city is achieving it? And if the city is just drifting along, how can you see where it’s headed?

Actually, it’s pretty simple. Look at the demographics.

Go back to the central issue for cities: People and places, how they interact, and how they can be made to interact better. The tools that a city has are the “places” part of that statement—how it develops public places, regulates private ones, and serves all with infrastructure. The results are the people and what they do with those places. Remember the famous Watergate adage, “follow the money”? If you want to know where your city is headed, follow the demographics.

A vision, then, is an effort to picture who will live in, work in, and visit your city in the future, what they will do for entertainment, how they will relate to one another and the city’s physical assets, how they will move around, and what impressions newcomers will form. And behind the vision should be a plan: In order to make this ideal future become a reality, here are the things we must do.

Describing the vision is important, but you need to know more. Is the vision obtainable? Can the city truly attract those it wants and needs in order to be successful? To answer this, you’ll have to take a deep dive into demographics, starting with where the city is today and how it is changing.

Here are some questions to begin with: Who lives in your city by age, income, educational attainment, and ethnicity? How are these numbers changing over, say, the last 10 years? How do these changes compare with cities of similar size and type? How do they compare with nearby jurisdictions, such as suburbs? (You can find these things from U.S. Census data but call your regional planning agency. It may have additional data and even projections.)

Now drill down a bit: Where in your city are the greatest changes taking place today? If the city is investing in some areas or services (such as transit), how is that affecting the demographics in those neighborhoods? (Again, look not just at population numbers in those tracts but age, income, and education.)

All of this will give you some idea of how realistic your city’s vision is. If the city is aging rapidly and wants to attract more young people and you can’t find a single neighborhood where young people are replacing older families, it’ll be a tough slog—and you can say so. If, though, there are several neighborhoods that millennials are moving to, then there’s your lede. Interview the newcomers, explain the neighborhood’s attraction, and give readers a glimpse of the future.

As you’re getting used to demographics, don’t forget that cities serve more than residents. They’re also centers for work, entertainment, and tourism. Employee demographics aren’t as easily obtained as residential demographics, but governments do track the types of jobs being created as well as the number. I suggest starting with a federal database called County Business Patterns. Be patient: You’ll have to immerse yourself in things like NAICS codes and learn some basic spreadsheet techniques, but pretty soon you’ll be able to figure out how employment is changing in your city. And the same guidelines apply: If your city wants to be a center of technology and can’t show any growth in that area, then you can be properly skeptical.

Tourism and entertainment statistics will be harder still to come by; they’re kept locally and some are sketchy. But it’s worth the effort to learn who comes to your city and for what purposes. You may, for instance, be able to track restaurant sales figures over time, which will tell you whether city efforts to build an entertainment economy are working. If your city has invested in a convention center, the statistics on its use should be revealing.

Armed with a little curiosity and a few spreadsheet skills, then, you’ll quickly master the changing demographics of your city and turn out some great stories. But remember: You’re a city hall reporter, so your aim isn’t just to report what’s happening but to compare the government’s intentions and actions to the results. If there’s a vision, is it obtainable? If the city is drifting, where is it headed? If the city is making investments, are they working? Demographics will give you the answers.

Three cautions about fairness. First, be aware of the lag effect. Depending on economic conditions, a city can wait years after opening a transit station before developers start building transit-oriented buildings, and even more time before it’s reflected in the population changes. Ask independent experts, like academics and consultants, how long the lag should be.

Be aware too that government census reports are backward looking. They can tell you what happened but not what’s happening right now or what is yet to come. That was a big reason so many were surprised by the great urban turnaround of the 1990s. It had been underway for years before the 2000 Census awoke us to it. So if the demographics don’t reflect what you’re seeing in the neighborhoods, it may be because no one has collected the statistics or run the numbers yet.

Second, luck and circumstance play bigger roles in cities than we sometimes acknowledge. Local governments can do all the right things and yet see little return. Or they can do only a little and see huge changes. Williston, North Dakota, for example, was a sleepy little prairie town for most of its history. Then oil was discovered, its population doubled, and rents soared to levels approaching those in Manhattan. How much credit does the city government deserve for Williston’s growth? Probably not much. In the opposite way, we ought to give some credit to cities like Cleveland that have worked mightily to make themselves more appealing. Despite progress (it was named the site of the 2016 Republican National Convention and some of its neighborhoods are reviving) Cleveland hasn’t stemmed its population losses yet. Is it fair, then, to compare Cleveland to fast-growing cities like Miami or Houston—or would it be fairer to compare it to other cities trying to reverse a growth spiral? I think the latter is fairer.

Third, be smart as well as fair with demographics on ethnicity and income. These are politically sensitive subjects—for good reason. All cities that are successful over the long haul are diverse ones. So don’t let your reporting be an excuse for excluding some, as the city seeks others.

This is one of a series of postings about better ways of understanding local government and writing about local politics. To read the introduction, please click here.

Photo by Corey Templeton licensed under Creative Commons.

Lesson Two: The Switching Yard of Change

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If you accept that the central issue for cities—and their governments—is people and places, how they interact, and how they can be made to interact better, then there are two obvious questions:

  • How can people and places be made to interact better?
  • How will those changes come about?

Let’s deal with the first question. If you read Lesson One, you know my answer is that cities must find ways of using land more intelligently and creatively. What does that mean for your city? Answering this is your job as reporter or blogger. I gave you some starting points. Now go forth, observe, question, and write.

Now, about that second question: How will changes in land use (or, really, anything important to a city) come about? In other words, setting aside the changes themselves, how does change come to a city?

This is a big subject and one I’ve spent years writing about. This blog is filled with entries about how communities change, who is involved in the process, what aids change, what hinders it. I’ve written a multimedia book about a civic project that changed a city. If that’s not enough, you can consult the podcasts I did with the Georgia Municipal Association, which were interviews with people who’ve changed something big in their cities, focusing on how they did it.

I got interested in this subject in 1990 as I watched the greatest civic long shot I’ve ever seen take shape: the campaign to bring the 1996 Summer Olympics to Atlanta. I was editor and publisher of a business magazine at the time, which gave me a perfect position from which to watch this crazy idea and its nearly anonymous father (a mid-level lawyer named Billy Payne) work their way methodically through a city’s complex decision-making process and eventually through the even more Byzantine processes of the International Olympic Committee on the way to a stunning result. Honestly, the games themselves were not so exciting.

One of the things I’ve learned since is that this crazy process wasn’t all that uncommon and maybe not even all that crazy. To explain, it helps to divide change processes into three parts. First, where do big civic ideas come from? Who comes up with innovations and big civic projects (say, to pursue a streetcar line, create a major new park, or bring the Olympics to a city)? Second, what happens to these ideas as they move toward resolution? Who gets a voice along the way and how do they exercise it? And, finally, what determines whether ideas are ultimately accepted or rejected?

I’ll give you a few ideas here about these three parts. If you want more, click on “Archives” at the top of this blog, then try searching through some of the tags to find exactly what you’re looking for.

To begin, where do big civic proposals come from? Usually not from city hall. That is to say, big (and especially disruptive) innovations typically don’t come from mayors, city managers, or city council members. They come from broad based civic organizations such as chambers of commerce or more narrowly focused groups like downtown associations, parks conservancies, and transit affinity groups. And sometimes they come from preternaturally determined individuals like Billy Payne—a group I’ve taken to calling “visionistas.“

This is not what I thought when I was a city hall reporter. If you had asked me then for an analogy that explained the public-policy process, I would have hemmed and hawed and said . . . “it’s like a factory.” That is, somebody (the mayor, the city manager, a council member) comes up with an idea or improvement, then runs it through the bureaucracy and city council . . . you know, like an assembly line.

I know now that’s not way it works with most truly big ideas. Turns out, city hall isn’t as much a factory as a switching yard, where political leaders wave a few proposals through, rearrange the cars on others as they load them up with additional freight, and send still others off to the sidetracks.

That’s not to say that politicians don’t have important roles; they do. It’s just that they aren’t (and we shouldn’t expect them to be) the originators of ideas. At their best, they are the recognizers of needed civic innovations and, at the right time, their champions and facilitators. (For a paper about how three acclaimed mayors created change in their cities, please go here.)

So where do the ideas that steer your city in one direction or another come from? That’s for you to find out in your reporting. And here’s a way to get started: Take a look at the three biggest proposals that city hall has considered in the last five years. (If you’re not confident in your ability to do this, poll city council members.)

Then do some reverse engineering. Where did these ideas come from? Who were part of the early discussions? How did they attract enough support to move forward? Were these borrowed ideas (in the sense that they were things other cities had tried first)? If so, how did they come to the attention of civic leaders? (If your city does “intercity trips,” where groups of political and business leaders visit other places, this could be the source.)

Then move along the timeline. How were these proposals modified over time? Who was consulted? Who had to say yes? Did anyone say no at first, only to change his mind later on? Why? At some point, the cost of the proposal had to be considered. When was this done and who were part of those discussions? (If your local government has a city manager, he or she was almost surely in the room . . . probably with the dominant voice.)

In a democracy as tight as a city’s, public reaction had to be considered. When did supporters think about how to explain their ideas to the citizens? Who were part of those discussions? Did the messages change over time?

Finally, the proposals had to be resolved. Who had to say yes to them formally (that is, at an official meeting) or informally (such as among interest groups)? Did a state or federal agency have to approve it? Was there a referendum? And who managed the approval process? Was the same group involved at every step or did its composition change?

This is a big piece of reporting, but it will change the way you cover city hall because you’ll understand that what happens at city council meetings is only the most visible part of processes that stretch across the city and originate months and maybe years before. Not to diminish public decision making, but a city council meeting in some ways is like a performance. This reporting will take you backstage to where decisions are made, the cast recruited, and roles assigned.

What you’ll learn along the way is that your city has political fault lines, interests that, depending on the issue, must be consulted before decisions are made. You’ll find out who these interests are, how they are consulted, and what they want for their support.

And something else: You’ll learn the joy of writing a political narrative. Most of what city hall reporters write about are events, with an occasional issue backgrounder, investigative article, or profile. They rarely get a chance to tell a real story with a beginning, a middle (filled with complications and near-misses), and an end. Writing about how your city makes big decisions by tracing several of them will give you that opportunity. You might like it.

One thing is certain. Once you get a peek backstage, you’ll never look at your city or its government the same way. Nor will your readers.

A postscript: When I was a city hall reporter, there was a flurry of “power structure” studies, where a newspaper would name the “10 most powerful people in . . . (fill in the name of your city).” Most reporters didn’t know this, but the power-structure idea went back to a book written by sociologist Floyd Hunter about Atlanta in the 1950s called “Community Power Structure: A Study of Decision Makers.”

Hunter’s premise was that the same 40 people were involved in decision after decision and that these 40 Atlantans made up a “power structure.” (Hunter used pseudonyms for the 40, but it has long been a sport in Atlanta to figure out who they were.) Hunter’s thesis has its passionate defenders and its passionate critics. Yale political scientist Robert Dahl wrote an entire book, “Who Governs? Democracy and Power in an American City,” disputing Hunter’s premise, nearly line by line.

So is there a cohesive power structure in your city? Or is power far more free-floating, as Dahl argued, with some people involved in some decisions, others in other issues, with little overlap? That’s for you to determine. But I’d urge you to go into your reporting with as open a mind as possible. Otherwise, you’ll discover only what you believe as you start out.

This is one of a series of postings about better ways of understanding local government and writing about local politics. To read the introduction, please click here.

Photo by Sookie licensed under Creative Commons.

About Otis White

Otis White is president of Civic Strategies, Inc., a collaborative and strategic planning firm for local governments and civic organizations. He has written about cities and their leaders for more than 30 years. For more information about Otis and his work, please visit www.civic-strategies.com.

The Great Project

Otis White's multimedia book, "The Great Project," is available on Apple iTunes for reading on an iPad. The book is about how a single civic project changed a city and offers important lessons for civic leaders considering their own "great projects" . . . and for students in college planning and political science programs.

For more information about the book, please visit the iTunes Great Project page.

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