How can local governments communicate if the only sources of information left are the social media? They have to create an army of informed and engaged citizens willing to speak up when others spread rumors and falsehoods.
Governments sometimes lose their way. But there’s a group you can always call on for help, if you know how to ask. It’s not an organized group, but its members do have a name. We call them “citizens.”
And why it ought to be done, year in and year out, by a political party. That’s right. A political party.
If you want strong local leaders and involved citizens in the future, start today by helping people find one another and get organized for any legitimate purpose. Then be patient. The good news: Cities are good at helping people make connections. With a little effort, they could be great.
Most local officials have it wrong about citizen engagement. The point isn’t to hear what the citizens think about issues before the government. It’s about something deeper: understanding citizens’ long-term interests and desires. If done right, it can then lead to a second important goal: Recruiting citizens in taking on a community’s greatest problems and opportunities.