The final phase in a community change process is persuading the decision makers. The most effective way is by painting the need and vision vividly, and by presenting decision makers with just the details they want.
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What are the secrets to dealing with a crisis? First, you have to understand what a crisis is, and how it affects decision making. Second, you have to respond in a short-term and long-term way. And, finally, you must seek information and advice deliberately and intelligently.
What connects a civic project as it works through the community change process is the group that maps its strategies, finding answers and allies. This is the guiding coalition, and it changes as the project advances. Here’s how.
This is may be the most critical phase for civic projects because it requires so much from leaders, including the ability to plan, a mastery of detail, and a willingness to ask others for help. It demands commitment and the ability to focus.
To start a community change process, focus on the need. Once people are convinced the need is important, urgent, and solvable, create a guiding coalition to find the solution.